GOALS AND OBJECTIVES
The Diploma in Fashion Merchandising, Marketing, and Media at FEDISA is a three-year programme that equips graduates with comprehensive skills vital to the dynamic fashion industry. From fashion writing to consumer analysis, the programme emphasises marketing, merchandising, and media applications essential for successful fashion communication.
Aimed at creative, marketing-oriented individuals passionate about fashion and product communication, the programme is designed to entice consumers within the fashion sector.
It empowers students with hands-on expertise, research abilities, and analytical skills, fostering independent and self-reliant thinking. The programme integrates theoretical knowledge with practical application, preparing graduates for diverse career paths within the fashion marketing, retail, and media sectors.
Prospective applicants should possess a keen interest in fashion, marketing, and media, demonstrating a capacity for creative thinking and teamwork. Career prospects for graduates include roles in fashion marketing, visual merchandising, social media management, and content creation.
DURATION
CREDITS
NQF LEVEL
3YRS
360
NQF6
THE STRUCTURE
The Diploma in Fashion Merchandising, Marketing and Media programme consists of four major non-elective courses, namely, Fashion Theory, Fashion Buying & Sourcing, Visual Merchandising, Marketing & Media.
Note: All courses of the programme are compulsory and credit bearing as indicated. No electives are offered.
VISUAL MERCHANDING,
MARKETING & MEDIA
BUSINESS
STUDIES
BUSINESS
STUDIES
FASHION THEORY
Develops an understanding of the social, political, economic and commercial constructs that influence the continuous evolution of fashion as a source of identity. The exploration of fashion’s historical context leads to the development of the predictive tools required in the postulation of future fashion trends.
MERCHANDISING
Develops the ability to research, conceptualise and create an optimally appealing merchandise experience for customers in order to maximise sales, through an in-depth understanding of the principles of visual display, marketing and promotional media as associated sales drivers in the fashion retail experience.
MARKETING
Develops the understanding of the commercial fashion value chain and the processes that underpin the ability to locate, evaluate, negotiate, acquire and review sources of merchandise and its production within the global commercial fashion context through both practical and theoretical modelling of supply chain management and procurement strategies.
MEDIA
Develops the ability and personal characteristics to identify, initiate and engage with all media aspects within the fashion business environment; from sales and management skills, to the understanding and application of fashion entrepreneurship principles.
"The Diploma in Fashion Merchandising, Marketing & Media opens an entirely new direction of study into the fashion retail environment."
ALLEN LEROUX | FEDISA CEO
2026 FIRST YEAR FEES
Plan One
Early Bird
Fees are paid in full before 31 December of the year preceding studies.
Total Fees
R76 336
Plan Two
Cash Plan
Cash fee in full before
registration.
R78 118
Total Fees
Plan Three
November Plan
Payable in 9 monthly instalments from March to November during year of studies.
Total Fees
R79 900
Disclaimer: Please note that total fees, as shown in above, excludes application, acceptance and administration fees.
These fees are separately payable. Please refer to the Fee Schedule for fee breakdown.
2026 SECOND YEAR FEES
Plan One
Early Bird
Fees are paid in full before 31 December of the year preceding studies.
Total Fees
R77 721
Plan Two
Cash Plan
Cash fee in full before
registration.
Total Fees
R79 595
Plan Three
November Plan
Payable in 9 monthly instalments from March to November during year of studies.
Total Fees
R81 469
Disclaimer: Please note that total fees, as shown in above, excludes application, acceptance and administration fees.
These fees are separately payable. Please refer to the Fee Schedule for fee breakdown.
2026 THIRD YEAR FEES
Plan One
Early Bird
Fees are paid in full before 31 December of the year preceding studies.
Total Fees
R77 716
Plan Two
Cash Plan
Cash fee in full before
registration.
Total Fees
R79 590
Plan Three
October Plan
Payable in 8 monthly instalments from March to October during year of studies.
Total Fees
R81 464
Disclaimer: Please note that total fees, as shown in above, excludes application, acceptance and administration fees.
These fees are separately payable. Please refer to the Fee Schedule for fee breakdown.
SECOND YEAR
TRANSFERS
WELCOME
Want to transfer to FEDISA Fashion School? Now you can.
Students that will successfully complete their first year fashion studies and wish to transfer to FEDISA Fashion School may now apply for second year transfer consideration.
Mail info@fedisa for your second year application pack or visit the FEDISA Cape Town campus to discuss your transfer options, today!