GOALS AND OBJECTIVES
The Bachelor of Arts Degree in Applied Fashion Retail at FEDISA is a three-year programme meticulously crafted to immerse students in the dynamic realm of fashion retail. Tailored around the Retail Head Office, it offers a comprehensive understanding of various departments crucial for retail success, from trend forecasting to supply chain management. Graduates emerge equipped with high-level skills in brand building, product management, and sales enhancement within the fashion retail sector.
Ideal for the self-motivated, analytical creative, this programme seeks individuals passionate about fashion, retail, and product management. It suits those with a keen eye for prevailing trends, cultural influences, and business practices. Career prospects include roles in retail management, merchandising, marketing, buying, and sales, providing graduates with a competitive edge in the global fashion retail industry.
Prospective applicants should be enthusiastic about fashion, possess strong analytical skills, and demonstrate a knack for business innovation in retail contexts. This programme empowers individuals to navigate diverse facets of the fashion retail landscape, fostering independence and adaptability for varied career pathways within the industry.
DURATION
CREDITS
NQF LEVEL
360
3YRS
NQF7
THE STRUCTURE
The BA: Applied Fashion Retail degree programme consists of four major non- elective courses, Fashion Theory, Merchandising, Marketing, Media and Business Administration. All components of this programme are accommodated on a weekly rotation. Certain components of this programme may be presented online in conjunction with on-campus studies.
VISUAL MERCHANDING,
MARKETING & MEDIA
BUSINESS
STUDIES
BUSINESS
STUDIES
FASHION THEORY
Develops an understanding of the social, political, economic and commercial constructs that
influence the continuous evolution of fashion as a source of identity. The exploration of
fashion’s historical context leads to the development of the predictive tools required in the
postulation of future fashion trends.
MERCHANDISING
Develops the ability to research, conceptualise and create an optimally appealing merchandise experience for customers in order to maximise sales, through an in-depth understanding of the principles of visual display, marketing and promotional media as associated sales drivers in the fashion retail experience.
MARKETING & MEDIA
Develops the ability to research, conceptualise and create compelling merchandise experiences that maximise sales, grounded in brand building, advertising, PR, events, marketing and consumer behaviour, and strengthened through written, verbal and visual fashion communication for local, international and online retail environments.
BUSINESS ADMIN
Develops entrepreneurs and business administrators in leadership and management of small and
medium size enterprises, with a focus on the processes and economic activity in the fashion retail sector,
nurturing an understanding of the business environment and ability to view the world as an economic
opportunity.
The Bachelor of Arts in Applied Fashion Retail offers students a high-level opportunity to engage the exciting world of fashion from a merchandising perspective rather than a product development and manufacture perspective.
ALLEN LEROUX | FEDISA CEO
2026 FIRST YEAR FEES
Plan One
Early Bird
Fees are paid in full before 31 December of the year preceding studies.
Total Fees
R101 597
Plan Two
Cash Plan
Cash fee in full before
registration.
Total Fees
R104 149
Plan Three
November Plan
Payable in 9 monthly instalments from March to November during year of studies.
Total Fees
R106 700
Disclaimer: Please note that total fees, as shown in above, excludes application, acceptance and administration fees.
These fees are separately payable. Please refer to the Fee Schedule for fee breakdown.
2026 SECOND YEAR FEES
Plan One
Early Bird
Fees are paid in full before 31 December of the year preceding studies.
Total Fees
R99 032
Plan Two
Cash Plan
Cash fee in full before
registration.
Total Fees
R101 586
Plan Three
November Plan
Payable in 9 monthly instalments from March to November during year of studies.
Total Fees
R104 140
Disclaimer: Please note that total fees, as shown in above, excludes application, acceptance and administration fees.
These fees are separately payable. Please refer to the Fee Schedule for fee breakdown.
2026 THIRD YEAR FEES
Plan One
Early Bird
Fees are paid in full before 31 December of the year preceding studies.
Total Fees
R99 028
Plan Two
Cash Plan
Cash fee in full before
registration.
Total Fees
R101 582
Plan Three
October Plan
Payable in 8 monthly instalments from March to October during year of studies.
Total Fees
R104 136
Disclaimer: Please note that total fees, as shown in above, excludes application, acceptance and administration fees.
These fees are separately payable. Please refer to the Fee Schedule for fee breakdown.
SECOND YEAR
TRANSFERS
WELCOME
Want to transfer to FEDISA Fashion School? Now you can.
Students that will successfully complete their first year fashion studies and wish to transfer to FEDISA Fashion School may now apply for second year transfer consideration.
Mail info@fedisa.co.za for your second year application pack or visit the FEDISA Cape Town campus to discuss your transfer options, today!