GOALS AND OBJECTIVES
The aim of the Diploma in Fashion Merchandising, Marketing and Media programme is to produce fashion professionals, empowered with the capacity to successfully manage various fashion related processes with a thorough understanding of the requisites involved, through a well-developed research, analytic and application ability.
The programme is designed for the accomplished creative business-orientated person, who has a flair for fashion, style and product management and a love of all aspects influencing fashion and its consumer value, such as prevailing trends, cultural influences, product presentation and sound business practice.
The Diploma in Fashion Merchandising, Marketing and Media programme consists of four major non-elective courses, namely, Fashion Theory, Fashion Buying & Sourcing, Visual Merchandising, Marketing & Media and Fashion Retail Management.
Note: All courses of the programme are compulsory and credit bearing as indicated. No electives are offered.
MARKETING & MEDIA
Develops an understanding of the social, political, economic and commercial constructs that influence the continuous evolution of fashion as a source of identity. The exploration of fashion’s historical context leads to the development of the predictive tools required in the postulation of future fashion trends.
Develops the ability to research, conceptualise and create an optimally appealing merchandise experience for customers in order to maximise sales, through an in-depth understanding of the principles of visual display, marketing and promotional media as associated sales drivers in the fashion retail experience.
Develops the understanding of the commercial fashion value chain and the processes that underpin the ability to locate, evaluate, negotiate, acquire and review sources of merchandise and its production within the global commercial fashion context through both practical and theoretical modelling of supply chain management and procurement strategies.
Develops the ability and personal characteristics to identify, initiate and engage with all media aspects within the fashion business environment; from sales and management skills, to the understanding and application of fashion entrepreneurship principles.