IMAGINE A BA DEGREE IN
APPLIED FASHION RETAIL
The 3-year Bachelor of Arts in Applied Fashion Retail offers in-depth, challenging and up-to-date learning opportunities, which
encourage students to develop as independent and self-reliant retail professionals. This retail focused programme fosters personal, intellectual and organisational skills, in addition to a range of soft and hard skills and insights that are readily applicable in the world of fashion retail.
NEED HELP FUNDING YOUR STUDIES?
FEDISA Fashion School has partnered with Student Hero and now offers a wide range of funding options to meet your education dreams and financial reality. Student Hero is a single point of contact to multiple Educational Funding Options. Let Student Hero make your funding trouble-free, worry-free, for free.
GOALS AND OBJECTIVES
The aim of the BA: Applied Fashion Retail degree programme is to produce fashion professionals, empowered with the capacity to successfully negotiate a range of fashion related processes with a thorough understanding of the requisites involved,
through a well-developed research, analytical and application capacity.
Demonstrate integrated knowledge of the main areas of one or more fields, disciplines or practices, including an understanding and ability to apply and evaluate the key terms, concepts, facts, principles, rules and theories of that field, discipline or practice; and detailed knowledge of an area or areas of specialisation and how that knowledge relates to other fields, disciplines or practices.
The BA: Applied Fashion Retail degree programme consists of four major non- elective courses, Fashion Theory, Merchandising, Marketing and Media. All components of this programme are accommodated on a weekly rotation. Certain components of this programme may be presented online in conjunction with on-campus studies.
MARKETING & MEDIA
Develops an understanding of the social, political, economic and commercial constructs that
influence the continuous evolution of fashion as a source of identity. The exploration of
fashion’s historical context leads to the development of the predictive tools required in the
postulation of future fashion trends.
Develops the ability to research, conceptualise and create an optimally appealing merchandise experience for customers in order to maximise sales, through an in-depth understanding of the principles of visual display, marketing and promotional media as associated sales drivers in the fashion retail experience.
Develops the understanding of the commercial fashion value chain and the processes that underpin the ability to locate, evaluate, negotiate, acquire and review sources of
merchandise and its production within the global commercial fashion context through both practical and theoretical modelling of supply chain management and procurement
Develops the ability and personal characteristics to identify, initiate and engage with all
media aspects within the fashion business environment; from sales and management skills,
to the understanding and application of fashion entrepreneurship principles.
The Bachelor of Arts in Applied Fashion Retail offers students a high-level opportunity to engage the exciting world of fashion from a merchandising perspective rather than a product development and manufacture perspective.
ALLEN LEROUX | FEDISA CEO
Want to transfer to FEDISA Fashion School? Now you can.
Students that will successfully complete their first year fashion studies and wish to transfer to FEDISA Fashion School may now apply for second year transfer consideration.
Mail info@fedisa for your second year application pack or visit the FEDISA campus nearest to you to discuss your transfer options, today!
START YOUR FASHION JOURNEY
Do you dream of a high-powered career in the exciting international world of fashion? Want to be a fashion
buyer, designer, stylist, editor or more?
COMPLETE APPLICATION PACK
AND EMAIL TO INFO@FEDISA.CO.ZA
JOIN US ON CAMPUS FOR A TOUR
AND ENTRANCE EVALUATION