GOALS AND OBJECTIVES
The aim of the BA: Applied Fashion Retail degree programme is to produce fashion professionals, empowered with the capacity to successfully negotiate a range of fashion related processes with a thorough understanding of the requisites involved,
through a well-developed research, analytical and application capacity.
DURATION
CREDITS
NQF LEVEL
360
3YRS
NQF7
THE STRUCTURE
The BA: Applied Fashion Retail degree programme consists of four major non- elective courses, Fashion Theory, Merchandising, Marketing and Media. All components of this programme are accommodated on a weekly rotation. Certain components of this programme may be presented online in conjunction with on-campus studies.
VISUAL MERCHANDING,
MARKETING & MEDIA
BUSINESS
STUDIES
BUSINESS
STUDIES
FASHION THEORY
Develops an understanding of the social, political, economic and commercial constructs that
influence the continuous evolution of fashion as a source of identity. The exploration of
fashion’s historical context leads to the development of the predictive tools required in the
postulation of future fashion trends.
MERCHANDISING
Develops the ability to research, conceptualise and create an optimally appealing merchandise experience for customers in order to maximise sales, through an in-depth understanding of the principles of visual display, marketing and promotional media as associated sales drivers in the fashion retail experience.
MARKETING
Develops the understanding of the commercial fashion value chain and the processes that underpin the ability to locate, evaluate, negotiate, acquire and review sources of
merchandise and its production within the global commercial fashion context through both practical and theoretical modelling of supply chain management and procurement
strategies.
MEDIA
Develops the ability and personal characteristics to identify, initiate and engage with all
media aspects within the fashion business environment; from sales and management skills,
to the understanding and application of fashion entrepreneurship principles.
The Bachelor of Arts in Applied Fashion Retail offers students a high-level opportunity to engage the exciting world of fashion from a merchandising perspective rather than a product development and manufacture perspective.
ALLEN LEROUX | FEDISA CEO
SECOND YEAR
TRANSFERS
WELCOME
Want to transfer to FEDISA Fashion School? Now you can.
Students that will successfully complete their first year fashion studies and wish to transfer to FEDISA Fashion School may now apply for second year transfer consideration.
Mail info@fedisa for your second year application pack or visit the FEDISA Cape Town campus to discuss your transfer options, today!
