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CAVENDISH SQUARE MAKES A FASHIONABLE ENTRANCE AT THE 2010 J&B MET WITH FEDISA

4 February 2010

Always fashionably first, Cavendish Square embarked on an incredibly unique project at this year’s J&B Met - Cape Town's premier fashion and social event. Partnering with FEDISA (Future Excellence Design Institute of South Africa), Cavendish Square took the 2009 Cavendish New Face winners and finalists to the J&B Met, dressed in stunning, completely over the top creations, designed by the first year students at FEDISA.

Said Madrie Verwey, Cavendish Square’s Marketing Manager, “We wanted to do something a little bit different and really make a statement at this year’s J&B Met, and in so doing get the Cavendish brand exposure in a subtle and sophisticated way.”

The six 2009 Cavendish New Face winners and finalists were dressed in unique creations, specially designed by some of the first year students at FEDISA - the only registered and accredited private design institution offering a BA degree in Fashion in the Western Cape.

Allen Leroux, FEDISA’s CEO and Academic Director, said, “ We are always looking for opportunities to expose our students to real working situations whilst their studies are on-going, and we jumped at the opportunity to get involved with Cavendish Square’s J&B Met promotion, which was an entirely unique concept.”

Allen adds, “The students worked through the holiday period to complete signature looks for Cavendish Square, working within the J&B Met theme for this year, “In full colour”, whilst still making sure that Cavendish’s brand identity was easily identifiable. We are incredibly proud of their achievement and have received fantastic feedback about their designs, and a lot of interest from the public.”

Added Madrie Verwey, “Cavendish Square’s 2009 New Face winners, Tamsin Groom and Don Madge, actually made it into the semi-finals of the J&B Met Most Elegant Couple Competition – an incredible achievement considering that some of their competition where wearing outfits designed by some of the country’s top designers!”

“We were also very honoured to have walked away with the coveted “Best J&B Met Centre Court display” in a shopping mall in the Western Cape, where we were up against the likes of Tygervalley and V&A Waterfront. In keeping with the J&B Met theme, “In full colour”, the team created a stylish and elegant display which included mannequins with handmade J&B branded bodices and a burst of textures and bright colours in the skirts. The concept for the display was devised entirely in-house and featured beautiful floral creations by Fabulous Flowers, a Cavendish Square tenant.”

For further information, go to www.cavendish.co.za , or register to become a fan of Cavendish Square on facebook where you can see all the spectacular creations for yourself, plus pics of J&B Met celebs and Most Elegant Couples.

Ends

Released by Carol van der Spuy on behalf on Cavendish Square.