Rationale

The 3-Year Diploma in Fashion Merchandising, Marketing and Media programme offers academically coherent, challenging and up-to-date learning opportunities, which encourage students to develop as independent and self-reliant thinkers.

In addition it is the programme’s aim to foster students’ personal, intellectual and organisational skills, so that when they leave FEDISA they will take with them a range of skills and insights that will be readily applicable to their chosen career paths.

This will enable fashion industry employers to fast-track the Diploma in Fashion Merchandising, Marketing and Media graduates to commercial activities within a more concise time frame due to their well-developed retail skillset, hands-on expertise and application driven perspectives.

Goals and Objectives

Goals

The aim of the Diploma in Fashion Merchandising, Marketing and Media programme is to produce fashion professionals, empowered with the capacity to successfully manage various fashion related processes with a thorough understanding of the requisites involved, through a well-developed research, analytic and application ability.

The programme is designed for the accomplished creative business-orientated person, who has a flair for fashion, style and product management and a love of all aspects influencing fashion and its consumer value, such as prevailing trends, cultural influences, product presentation and sound business practice.

Emphasis is placed on the research, analytical and knowledge application development of the candidate, as well as the business acumen to successfully integrate new product management concepts into the established commercial sectors of the fashion and retail economies.

Objectives

Upon completion of the Diploma in Fashion Merchandising, Marketing and Media, students will:

Demonstrate detailed knowledge of fashion theory, fashion buying and sourcing, visual merchandising, fashion marketing and media, and fashion retail management, including an understanding of and the ability to apply key terms, concepts, facts, principles, rules and theories of the above mentioned fields of study to unfamiliar but relevant contexts. Students should also demonstrate knowledge of the ways in which their area of specialisation (fashion merchandising, marketing and media) relates to merchandising, marketing and media in general.

Demonstrate an understanding of different forms of knowledge and forms of explanation within the fields of fashion theory, fashion buying and sourcing, visual merchandising, fashion marketing and media, and fashion retail management, and demonstrate awareness of knowledge production processes within the abovementioned fields.

Demonstrate the ability to evaluate, select and apply appropriate methods, procedures or techniques in investigation or applying processes within the contexts of fashion theory, fashion buying and sourcing, visual merchandising, fashion marketing and media, and fashion retail management.

Demonstrate the ability to identify, analyse and solve problems in unfamiliar contexts, gathering evidence and applying solutions based on evidence and procedures appropriate to the fields of fashion theory, fashion buying and sourcing, visual merchandising, fashion marketing and media, and fashion retail management.

Demonstrate an understanding of the ethical implications of decisions and actions within fashion buying and sourcing, fashion marketing, fashion media and fashion retail management contexts, based on an awareness of the complexity of ethical dilemmas.

Demonstrate the ability to evaluate different sources of information, such as primary sources (industry experts) and secondary sources (books, electronic books, internet material, academic databases and academic articles) to select information appropriate to the various tasks related to fashion theory, fashion buying and sourcing, visual merchandising, fashion marketing and media, and fashion retail management, and to apply well-developed processes of analysis, synthesis and evaluation to that information.

Demonstrate the ability to present and communicate complex information reliably and coherently using appropriate academic and professional conventions, formats and technologies in the contexts of fashion theory, fashion buying and sourcing, visual merchandising, fashion marketing and media, and fashion retail management.

Demonstrate the ability to make decisions and act appropriately in familiar and new contexts (specifically referring to Work Integrated Learning), demonstrating an understanding of the relationships between fashion theory, fashion buying and sourcing, visual merchandising, fashion marketing and media, and fashion retail management, and of how actions, ideas or developments in one of the abovementioned fields impact on actions, ideas or developments in any of the other fields.

Demonstrate the ability to evaluate performance against given criteria, and accurately identify and address his or her task-specific learning needs in the context of a Diploma in Fashion Merchandising, Marketing and Media, and to provide support to the learning needs of others where appropriate.

Demonstrate the ability to work effectively in a team or group, and to take responsibility for his or her decisions and actions and the decisions and actions of others within the contexts of fashion theory, fashion buying and sourcing, visual merchandising, fashion marketing and media, and fashion retail management, including the responsibility for the use of resources where appropriate.

Accreditation

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FEDISA (Pty) Ltd is registered with the Department of Education and Training as a private higher education institution under the Higher Education Act, 1997. Registration Certificate No. 2007/HE07/001.

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Furthermore FEDISA (Pty) Ltd is accredited by the Higher Education Quality Committee (HEQC) of the Council on Higher Education (CHE) to offer the Diploma in Fashion Merchandising, Marketing and Media.

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FEDISA (Pty) Ltd is also registered on the National Qualifications Framework (NQF) of the South African Qualifications Authority (SAQA) as being registered by the Department of Education to offer the Diploma in Fashion Merchandising, Marketing and Media, as per qualification identity number: 00000

The Programme Structure

The Diploma in Fashion Merchandising, Marketing and Media programme consists of four major non-elective courses, namely, Fashion Theory, Fashion Buying & Sourcing, Visual Merchandising, Marketing & Media and Fashion Retail Management.

Note:  All courses of the programme are compulsory, and credit bearing as indicated. No electives are offered.

Year 1

Course 1: Fashion Theory

  • Trend Analysis
  • Design History

Course 2: Fashion Buying & Sourcing

Course 3: Visual Merchandising, Marketing & Media

  • Make-up & Styling
  • Store Layout, Floor Planning & Window Display
  • Brand Building & Advertising
  • Fashion Media Studies
  • Computer Aided Design
  • Fashion Journalism (Blog Writing & Visual Journals)

Course 4: Fashion Retail Management

  • Business Management

Year 2

Course 1: Fashion Theory

  • Trend Analysis – Macro Trends
  • Design History

Course 2: Fashion Buying & Sourcing

Course 3: Visual Merchandising, Marketing & Media

  • Brand Building & Advertising
  • Marketing & Consumer Psychology
  • Fashion Advising
  • Fashion Photography – Smart Phone
  • Fashion Public Relations
  • Computer Aided Design
  • Fashion Journalism

Course 4: Fashion Retail Management

  • Business Management
  • Sales Training

Year 3

Course 1: Fashion Theory

  • Trend Analysis – Macro Trends

Course 2: Fashion Buying & Sourcing

Course 3: Visual Merchandising, Marketing & Media

  • Fashion Event Planning
  • Project Management
  • Fashion Videography – Smart Phone
  • Computer Aided Design
  • Fashion Journalism
  • Brand Building & Advertising

Course 4: Fashion Retail Management

  • Business Management
  • Fashion Entrepreneurship

All course components are facilitated in the most subject appropriate manner within the academic environment and contextual framework, depending on the specific assignment content. There is a strong focus on structured group sessions, in order to maximise peer-learning opportunities, as well as several elements of independent knowledge development.

Work Integrated Learning (WIL) is included at various levels and intervals of the programme. This offers candidates the opportunity to identify, initiate and engage with a number of areas of the fashion retail industry that may significantly contribute to develop first-hand knowledge and experience in support of the candidate’s deeper understanding of the commercial fashion environment.

Students also work closely with the academic staff and programme facilitators, which allows for continuous student/lecturer interactions and feedback sessions are undertaken throughout the academic process.

The Purpose of each Course of the programme is as follows:

Fashion Theory

Develops an understanding of the social, political, economic and commercial constructs that influence the continuous evolution of fashion as a source of identity.  The exploration of fashion’s historical context leads to the development of the predictive tools required in the postulation of future fashion trends appropriate for commercial applications in the local and international fashion retail environments.

Fashion Buying & Sourcing

Develops the understanding of the commercial fashion value chain and the processes that underpin the ability to locate, evaluate, negotiate, acquire and critically review sources of merchandise and merchandise production within the global commercial fashion context through both practical and theoretical modelling of supply chain management and procurement strategies.

Visual Merchandising, Marketing & Media

Develops the ability to research, conceptualise and create an optimally appealing merchandise experience for customers in order to maximise sales, through an in-depth understanding of the principles of visual display, marketing and promotional media as associated sales drivers in the fashion retail experience.

Fashion Retail Management

Develops the ability and personal characteristics to identify, initiate and engage with all management aspects within the fashion business environment; from sales and management skills, to the understanding and application of fashion entrepreneurship principles.

Minimum Duration of Studies – Diploma in Fashion Merchandising, Marketing and Media

The Diploma in Fashion Merchandising, Marketing and Media programme can be completed in three years on a six-semester basis, where each semester includes Fashion Theory, Fashion Buying & Sourcing, Visual Merchandising, Marketing & Media and Fashion Retail Management.

The WIL (Work Integrated Learning) is undertaken during the June/July vacation period in order to facilitate an extended industry engagement, as well as at certain in-term interval where applicable.

Application Requirements

In order for applicants to be considered for The Diploma in Fashion Merchandising, Marketing and Media programme offered by FEDISA, prospective candidates must comply with certain minimum requirements.

Minimum Academic Requirements are:

  • National Senior Certificate or international equivalent, with appropriate subject combinations and levels of achievement.
  • A Higher Certificate or Advanced Certificate in a cognate field.
  • Recognition of Prior Learning

Recognition of Prior Learning (RPL)

FEDISA subscribes to the practice of “recognition of prior learning”, which will be applicable to those candidates that do not meet the formal academic entrance requirements for access to the Diploma in Fashion Merchandising, Marketing and Media programme and also mature applicants (22 years +). Such RPL applications will be evaluated by means of a practical assessment; portfolio submission and interview process conducted by a panel of suitably qualified academic and industry professionals.

“Recognition of prior learning (RPL) the process of assessing and accrediting acquired knowledge and/or capabilities of a person, gained in formal, informal and non formal learning, against a set of outcomes in a formal course study or a set of workplace or social competencies.”

Language Requirements

Applicants must keep in mind that English is the primary medium of tuition and assessment at FEDISA and that candidates cannot be guaranteed that instruction will necessarily be in their language of choice.

Applicants should further note that the above admission requirements are minimum requirements only. Admission to all programmes is subject to an entrance evaluation and a rigorous selection process. Meeting the minimum academic and language requirements will not necessarily ensure admission to the programme.

Closing Dates for Application

The closing date for preliminary applications is 5 December each year. Should you have missed this closing date, late applications will be considered until the 15 January, of the respective year for which you wish to enroll, provided that there are still seats available. A “late application fee” will be payable. Please refer to the fees schedule attached.

The outcome of the application will be communicated to you once the FEDISA Academic Advisory Council has made its decision.

Application Fees and Banking Details
Application Fees:
South African applicants: ZAR 450
Foreign Nationals: In addition to the above application fee, foreign applicants must pay an additional ZAR 2000.00 administration fee.

FEDISA Banking Details:
Bank: ABSA
Branch: Seapoint
Type of Account: Cheque
Branch Code: 630309
Account Number: 4060032700
Swift Code: ABSA ZAJJ
Universal Branch Code: 632005
Deposit Reference : Applicant Name & Surname

Downloads
Programme Information Guide – Download .pdf
Application Form – Download .pdf
Fees Schedule – Download .pdf
Accredited Training – Download .pdf
Application Declaration – Download .pdf