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info@fedisa.co.za | 021 424 0975 | www.fedisa.co.za

Cape Town Campus

81 Church Street, Cape Town CBD, South Africa, 8001

Sandton Campus

50 Wierda Rd W, Wierda Valley, Sandton, 2196, South Africa

Registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997. Registration Certificate No. 2007/HE07/001

IMAGINE A DIPLOMA

IN FASHION

The 3-year Diploma in Fashion Merchandising, Marketing and Media programme offers academically coherent, challenging and up-to-date learning opportunities, which encourage students to develop as independent and self-reliant thinkers. 

In addition it is the programme’s aim to foster students’ personal, intellectual and organisational skills, so that when they leave FEDISA they will take with them a range of skills and insights that will be readily applicable to their chosen career paths.

NEED HELP FUNDING YOUR STUDIES?


FEDISA Fashion School has partnered with Student Hero and now offers a wide range of funding options to meet your education dreams and financial reality. Student Hero is a single point of contact to multiple Educational Funding Options. Let Student Hero make your funding trouble-free, worry-free, for free.

GOALS AND OBJECTIVES

The aim of the Diploma in Fashion Merchandising, Marketing and Media programme is to produce fashion professionals, empowered with the capacity to successfully manage various fashion related processes with a thorough understanding of the requisites involved, through a well-developed research, analytic and application ability.

The programme is designed for the accomplished creative business-orientated person, who has a flair for fashion, style and product management and a love of all aspects influencing fashion and its consumer value, such as prevailing trends, cultural influences, product presentation and sound business practice.

DURATION

CREDITS

NQF LEVEL

THE STRUCTURE

The Diploma in Fashion Merchandising, Marketing and Media programme consists of four major non-elective courses, namely, Fashion Theory, Fashion Buying & Sourcing, Visual Merchandising, Marketing & Media and Fashion Retail Management.

Note:  All courses of the programme are compulsory and credit bearing as indicated. No electives are offered.

VISUAL MERCHANDING,

MARKETING & MEDIA

BUSINESS

STUDIES

BUSINESS

STUDIES

FASHION THEORY

Develops an understanding of the social, political, economic and commercial constructs that influence the continuous evolution of fashion as a source of identity.  The exploration of fashion’s historical context leads to the development of the predictive tools required in the postulation of future fashion trends. 

 MERCHANDISING 

Develops the ability to research, conceptualise and create an optimally appealing merchandise experience for customers in order to maximise sales, through an in-depth understanding of the principles of visual display, marketing and promotional media as associated sales drivers in the fashion retail experience.

MARKETING

Develops the understanding of the commercial fashion value chain and the processes that underpin the ability to locate, evaluate, negotiate, acquire and  review sources of merchandise and its production within the global commercial fashion context through both practical and theoretical modelling of supply chain management and procurement strategies.

MEDIA

Develops the ability and personal characteristics to identify, initiate and engage with all media aspects within the fashion business environment; from sales and management skills, to the understanding and application of fashion entrepreneurship principles.

 
 

"The Diploma in Fashion Merchandising, Marketing & Media opens an entirely new direction of study into the fashion retail environment."

ALLEN LEROUX | FEDISA CEO

THE TFG BURSARY

(2020 entries are officially closed)

FEDISA is proud to partner with the leading fashion lifestyle retailer TFG (The Foschini Group), on an exclusive 3-year bursary programme – YOUR FASHION FUTURE.


Open to both BA Degree in Fashion as well as Diploma in Fashion Merchandising, Marketing and Media applicants, this bursary is unique, first of its kind and aims to develop empowered fashion professionals who can take fashion from “concept to consumer” backed by a sound academic foundation in fashion. 

AVAILABLE FOR FEDISA SANDTON & FEDISA CAPE TOWN APPLICANTS

START YOUR FASHION JOURNEY

Do you dream of a high-powered career in the exciting international world of fashion? Want to be a fashion

buyer, designer, stylist, editor or more?

CHOOSE YOUR 

QUALIFICATION

COMPLETE APPLICATION PACK

AND EMAIL TO INFO@FEDISA.CO.ZA

JOIN US ON CAMPUS FOR A TOUR 

AND ENTRANCE EVALUATION

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